In a normative economy, a criss-crossing of established boundary lines is taking place among different spheres of society. Languages, ideals, and values of the market sphere encroach the lives of public and civil society organizations, whereas public or civil society norms infuse corporations with social value. One such blurring of the established boundaries is the introduction of spirituality in mainstream management. The academic world, as well as management consultants, is increasingly explicit about the religious dimensions of organizational life, and a great number of highly diverse firms are said to instill spiritual approaches to their corporate cultures. Studies have also documented and studied the religious shift in mainstream business organizations. Here, in this paper, I focus instead on how the contemporary introduction of religion into religious organizations ironically enough is swayed by references to corporate ideals, norms, and values. In other words, the paper addresses the theoretical question of how new terms and ideals are brought into organizations.